Atlanta Area Index
Contact The Ryan Ward Group

If you have any questions or need more detailed information, please feel free to contact us via phone at 404.630.3187 or fill out the form to let us know how we can help with your real estate needs.

Office Location 695 Mansell Rd, Suite 120
Roswell, GA 30076
Phone: (404) 630.3187
Fax: (404) 704.0214

Staging Your Home For Sale

In Atlanta, as elsewhere, the number of homes a buyer has to choose from is high so you need to make sure your home is an intriguing and compelling value. The number of homes for sale that your home will be competing against is greater than in the past several years and there are fewer buyers in the market. You and your REALTOR will have to make an impression on a buyer that your home is the right fit for them through various mediums and one of the most important of those mediums is staging your home. Every home is different, but here are some common sense ideas you can implement to help elevate your home above a crowded market. We recommend in most cases that a staging professional be hired to assist you so that you may present your home in its best light to potential new owners. If your home is not staged well it won't show well and in this market, that means a lower list and sales price. Below are some basic guidelines to help get you started preparing and staging your home for sale.

Begin With the Outside of Your Home

You only get one chance to make a first impression. So, start with the view from the street to the front door. If your mailbox shows its age, paint it or replace it. If your home is painted, a good rule of thumb is that if it has been more than 5 years since it was painted, it probably needs to be painted again. Pressure wash the curb, driveway and sidewalk. Make sure your lawn is manicured and your plants look fresh and inviting. Finally, consider your front door itself. Make sure the paint is fresh, the locks work easily and the door opens with out any use of force. A nice touch prior to your home being shown to clients is to spray a fine mist of water over the yard to give it a nice shine. This looks especially warm and inviting around dusk.

Lighting is the First Impression on a Buyer

Brighter is better here so make sure all lights are operational with the highest wattage bulb allowed for each fixture. Warmer tones should only be used for accent lights to help add special character or to develop depth in a room. Yellow lights can make a room look dingly and dull the colors on walls.

De-clutter

Remove unnecessary items from tables, mantles, floors and counters. Items in these areas tend to shrink the feel of the house. Personal items should be removed wherever possible. Your goal is to sell your home so keep your buyers focus on the house, not on you, your family or photos from your vacations.

Clean Everything – Remove Bad Odors

Buyers do not want to know that you actually live there. Baseboards, windows, cabinets, ceiling fans, mantles, sinks, doors handles, shelves, vacuum all carpets and treat stains, thoroughly. Clean hardwood floors, organize the laundry room and pay special attention to the kitchen and bathrooms. Dirt and grime can make a buyer feel that a home has not been cared for and will frequently result in no offer or an offer that is lower than you might have otherwise received. It also puts up their radar and makes them wonder if maintenance items have been properly attended to if they see a messy home.

Garage and Basement

Remember what the intended uses of these spaces are. Your garage is a place to keep your car out of the weather and offers a second entrance into an out of your home. Place items of storage in organized boxes in your basement and give the impression to the buyer that you are ready to move.

Organize Your Closets

Buyers like to peek into closets to see if there is adequate storage for there possessions. Maximize the appearance of space through minimizing the number of items in your closets. Ensure that all itmes are folded properly and organized.

Tidy up the Bedrooms

The impression your bedroom should have on a buyer needs to be about the room - not you. To that end, your bed should be made, clothes and shoes should be out of site and this is the one place in the house where softer lighting is appropriate.

Paint Wherever Necessary

Do not skip this step. With paint, you have a chance to freshen up walls that will add new life to your home. The entrance, heavily trafficked areas, doors, bathrooms and kitchens are the most common areas that will need a fresh coat of paint.

Light Fixtures, Faucets and Door Hardware

Think of these items as the jewelry inside your home. These items must be in keeping with today’s style and the overall architectural feel of your home. This is another area that you must not overlook. You can be sure that your buyers will notice outdated items as soon as they see them. Replace all outdated fixtures or reduce your price.

Systems in Your Home

If your hot water heater, air conditioner, furnace and electrical systems are not new, understand that your homes value will be reduced because of it. Anything past 7-8 years will be a negative to a buyer because those items will likely need to be replaced prior to them being able to sell. This can be a signifcant cost and will put off many buyers. your price should reflect your use of these items and you should also be aware that buyers will be planning on paying for these items to be replaced at some point during their time owning the home.

Structural Issues – Roofing and Siding

There is a common term home inspectors will use when referring  parts of your home . It is called “useful life”. If you have a roof or siding that is nearing the end of its useful life, replace it.

Stage Your Home

Create a welcoming environment in your home by showing each room in a clean and organized way that fits with the intended purpose of that room. If you are not comfortable or talented in this area, hire a professional. If there are two homes equal in every other way, the one that is staged will sell first.

Flooring

Is your carpet new? Does your tile meet the style todays buyers expect? If they don't, you will lose many buyers or receive offers that are reduced due to dated flooring.

Elevate your Home Above The Crowd

This is a tough market for sellers. If you are serious about selling your home, you need to make sure that your home tells buyers that you are serious. If not, you may have a home that sits on the market or sells for a price that is much lower than what you hoped for. Some of the suggestions listed above may be a hard pill to swallow. You can be sure however, that in today’s market, if you do not complete these, another seller nearby will, and their home will sell before yours, faster and for more money. For every item not completed on this list you will reduce the selling price of your home and it will take longer for your home to sell. As a Real Estate professional, I feel that it is in your best interest to tell you the truth up front to eliminate problems before they happen. By following the guidelines above you will have gone a long way to present your home in a way that helps it stand above the competition.

Contact Us

* Indicates a Required Field.

Please provide a valid email address.

My Account

Log in, to view your saved searches and add to your favorite listings.

Sign Up Here For Your FREE Account

... So You Can:

  • View detailed property information
  • Print detailed property flyers
  • Save your searches & favorite homes
  • Inquiry about a private showing
  • Map individual property locations
  • Share your favorite homes with friends