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        <title>Atlanta Real Estate Blog</title>
        <link>http://www.premieratlantarealestate.com/blog/tags/atlanta-real-estate/</link>
        <description>Atlanta real estate blog. Consumer focused real estate information for Atlanta and information and insight into local and national topics. Areas of interest include; Buckhead, Sandy Springs, Roswell &amp; Alpharetta. North Metro Atlanta.</description>
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            <guid>http://www.premieratlantarealestate.com/blog/pricing-a-home-in-a-down-market.html</guid>
            <link>http://www.premieratlantarealestate.com/blog/pricing-a-home-in-a-down-market.html</link>
            <author>ryan@premieratlantarealestate.com (Ryan Ward:  CEO of Premier Atlanta Real Estate - Keller Williams)</author>
            <title>Pricing a Home in a Down Market - You Can't Underprice a Home</title>
            <description> <![CDATA[ 
This is something that we (and I think many other agents) struggle with in the market today. We meet with a client and go over what we believe should be the list price of a home and it's seldom a pleasant conversation. Typically, sellers know it's worth less than it was a few years ago, but getting the price right today really is more important than it used to be.


A home gets it's most activity from potential buyers in the early part of a listing period - the first 2 weeks. If it isn't priced for the market, it won't get an offer. Still, seller's feel they need to leave room to negotiate because they feel they need to squeeze every penny they can out of their sale. It's a fair enough idea, but it isn't grounded in what the data says they should do.


First, I'd like to discuss an important concept that regularly gets overlooked by both seller's and agents: It's impossible to underprice a home. Let me reiterate - you can't underprice your home. In a free market, it doesn't matter if you underprice by $1,000 or $50,000. It will sell for as much as the market will pay. Not more, not less.


So let's try to do a better job of recognizing the understandable objection about pricing and do a better job of explaining how the market works. If you list your home for the correct price, it will sell and it will happen fast regardless of your price point. It's not like homes aren't selling (see chart).





As you can see from this chart which shows home sales during this declined market, home sales are actually quite consistent. It's just that only the ones that represent exceptional value sell. If you price it at the right number, it's impossible for it not to sell. So the obvious question is that if you list it low and it sells fast, doesn't it meant that you could have listed it a little higher, waited and got a higher offer? The answer is of course no. Emphatically. If you overprice your home and need a price reduction to sell, it will sell for less than it would have had you priced it correctly to begin with (see charts below).








This second chart is very telling. If you price high and reduce, it will sell for less than it would have had you priced it correctly to begin with.


It is possible however to have missed the mark by pricing it a little bit too low. Guess what happens next...you get multiple offers and the price will be brought up to the highest possible price.


Still not convinved? Look how long it will take if you overprice your home instead of pricing it correctly (pay special attention to the fact that it doesn't matter at all at what price point your home is in).





Red is the time to sell of homes that did not get a price reduction. Yellow is homes priced correctly at the start.


So, don't fear low pricing. It's your best chance to get the highest amount for your home.
 ]]> </description>
            <pubDate>Wed, 21 Sep 2011 11:23:05 -0400</pubDate>
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            <guid>http://www.premieratlantarealestate.com/blog/3rd-quarter-metro-atlanta-statistics-the-overview.html</guid>
            <link>http://www.premieratlantarealestate.com/blog/3rd-quarter-metro-atlanta-statistics-the-overview.html</link>
            <author>ryan@premieratlantarealestate.com (Ryan Ward:  CEO of Premier Atlanta Real Estate - Keller Williams)</author>
            <title>3rd Quarter Metro Atlanta Statistics - The Overview of the Real Estate Market</title>
            <description> <![CDATA[ 
This information is compiled by Chartmasters for Keller Williams Realty Consultants. It is far more comprehensive and accurate&nbsp;than what you may find in the AJC or anywhere else. I am fortunate to work with an organization who can provide its agents critical information that we can use to help clients in a market that requires this information more than ever. It's also right up my alley as I enjoy understanding the market. This is a graphics heavy post of charts so if you have any questions, please reply in the comments below and I will answer or clarify anything you may see. As soon as I can find a link, I will post the credit to Chartmasters, I just can't seem to find it online right now. Nevertheless, the charts below will shed some light on what is really happening in this market. Information like this can empower you to make a decision about real estate more than anything else...



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 ]]> </description>
            <pubDate>Sun, 08 Nov 2009 10:28:22 -0500</pubDate>
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            <guid>http://www.premieratlantarealestate.com/blog/short-sale-search-for-atlanta-homes-its-here.html</guid>
            <link>http://www.premieratlantarealestate.com/blog/short-sale-search-for-atlanta-homes-its-here.html</link>
            <author>ryan@premieratlantarealestate.com (Ryan Ward:  CEO of Premier Atlanta Real Estate - Keller Williams)</author>
            <title>Short Sale Search for Atlanta Homes - It's Here!</title>
            <description> <![CDATA[ 
You want it, you've got it. This will be a short post to coincide with the announcement of the additional short sale search feature we have just implemented on our website. Short sales are not exactly an option for us as agents to enter into the MLS so providing a search that pulls short sales listed for sale is not something that you can find in many places - if at all and I'm not giving away the technology!

Search Atlanta short sales.

This is an addition to one of the only real foreclosure searches available to consumers. If this is your first visit to our website, welcome! We are glad you are here. Pay attention to the image posted just below. You will really want to make sure you save one of these searches so that you will be first in line when they are listed. We will email them to you automatically. It is the advantage you need.



A Quick Story

I have this search set up for a client. Yesterday they received an email about a new listing. By the time one of our agents got them to the house in the evening, they were third in line to show it on the first full day of being listed and there is no telling how many others saw it before she got there. If you think this is a &quot;buyers&quot; market for this type of property, you are sadly mistaken. These properties may be hotter than the finest of listings in the highest of our most recent sellers market. Don't be mistaken and don't waste your time if you aren't ready to pull the trigger and don't waste your time getting there. You need to act quickly.

We can guide you through the process and help you negotiate for things that you might not thing are options on these types of properties which are offered &quot;as is&quot;. There are options, but, you must be ready to act. That means your finances are already in order and you are ready to go with a prequalification letter and an earnest money check. There are extreme deals, but, they are few and far between and there is a great deal of competition for them. You aren't the only one looking or buying right now. These are the most searched, most shown and most purchased types of homes available (along with foreclosures).

Call us if you have any questions and enjoy one of the very most unique and useful tools to come online to Atlanta real estate consumers and keep the suggestions coming. We're listening.

&nbsp;
 ]]> </description>
            <pubDate>Thu, 15 Jan 2009 20:31:38 -0500</pubDate>
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            <guid>http://www.premieratlantarealestate.com/blog/welcome-to-the-new-and-improved-ryan-ward-group-website.html</guid>
            <link>http://www.premieratlantarealestate.com/blog/welcome-to-the-new-and-improved-ryan-ward-group-website.html</link>
            <author>ryan@premieratlantarealestate.com (Ryan Ward:  CEO of Premier Atlanta Real Estate - Keller Williams)</author>
            <title>Welcome to the New and Improved Ryan Ward Group Website</title>
            <description> <![CDATA[ 
I just want to send a short thank you to Morgan Carey and the entire staff of Real Estate Webmasters, especially Jamie and Michael who were instrumental in developing this website. The new site marks a considerable improvement over my old website and should provide our sellers even more exposure for their listings directly to buyers. Fundamentally, I wanted to provide the best Atlanta real estate website for consumers to use during their home search. I wanted to have the best search tools and methods of organizing their home search that they could find anywhere on the internet.

With that in mind, we upgraded the overall design and layout as well as creating much more functional school and subdivision searches. Google street view will be installed in the next couple of weeks to make sure that we have all of the advanced search functionality available on any of the national websites including Trulia, Zillow, realtor.com, frontdoor.com and the others. Of course, we will also always have more accurate and up to date information than the website aggregators.

So, Thank you Real Estate Webmasters and if there are any agents/brokers out there who would like to know how a Real Estate Webmasters website will outperform the competition, please don't hesitate to call and ask me. I will be happy to talk with you about it. 
 ]]> </description>
            <pubDate>Thu, 20 Nov 2008 16:33:10 -0500</pubDate>
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